Seven electrons, one open slot
Where the name 7chlorine comes from, and what it says about how we like to work.
Chlorine is element 17. Its outer shell holds seven electrons and has room for exactly one more. That single gap is why chlorine reacts with almost anything that can offer an electron: it is one step from complete, and it does not sit still until the step is taken.
We named the studio after that gap.
The eighth electron is yours
A software team can arrive with design, engineering, testing and delivery already in place. What it can never bring is the thing only you have: the problem itself, the people who live with it, and the judgement about what a good result looks like.
That is the open slot. Our logo draws it literally, seven filled positions and one dashed outline, because we want it visible. A project without the client in that slot is seven parts looking for a reason.
What this changes in practice
- We start by learning the problem and the people around it, before proposing anything.
- We agree flows, interface and structure with you before code is written.
- We show work early and often, so the open slot stays filled all the way through.
Why the periodic table shows up everywhere
On our projects page every piece of work has a two-letter symbol and a number, like a cell on the periodic table. It is a small joke, and also a discipline: each project should be describable in one tile. If we cannot say plainly what something is and what it is for, we have not finished thinking about it.
If you have a problem looking for its other seven electrons, the contact form is at the bottom of every page.